Executive Dashboard
Live business pulse
NEW LEADS
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Created today (CT)
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Lead Sources
—Funnel Performance
—| Funnel | Total | Brand New | In System | Conv % |
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No funnel data for this period
Recent Leads
—| Name | Source | Created (CT) | Tags |
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No leads in this period yet
VSL Funnel — Deep View
—Funnel Conversion
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Status Distribution
| When (CT) | Contact | Status | Advisor | Confirmed |
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No VSL Funnel appts in this period
VSL Funnel — Top Performers by Metric
—Top 5 ads for each outcome (matches Dimension + Min N below). Green = good signal · Red = bad signal · DQ requires data source (see note).
VSL Funnel — Correlation Explorer
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Sorted by Close % desc · Spencer's 65% double-book line on Show %, 3%+ close = scale signal
| Value | Leads | Booked | Book % | Showed | Show % | Sold | Close % | Coaching $ | Reported $ * |
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Decision rules:
Close ≥3% AND Sold ≥3 AND Leads ≥20 → scale
Close 1–3% AND Leads ≥50 → keep watching
Close <1% AND Leads ≥50 → pause
Coaching $ = clean total from payments table (installment + upfront + chargebacks netted; excludes one-time product sales). Reported * = legacy mixed (coaching + property deal value) — kept for reconciliation only.
No values meet the minimum sample size in this period